Netflix Asking People To Stop Doing The ‘Bird Box Challenge’

Sandra Bullock's sleeper hit movie has taken the internet by storm!                   By Taylor Henderson        @cornbreadsays      
   December 31 2018 2:01 PM EST

Sandra Bullock's sleeper hit movie has taken the internet by storm! By Taylor Henderson @cornbreadsays December 31 2018 2:01 PM EST

Last Thursday, Netflix went on Twitter to announce the news about "Bird Box's" success.

People are taking Bird Box reactions to another level, and Netflix is urging them to pull back.

The challenge has gotten so out of hand that the peeps at Netflix felt the need to put out an official warning so that people don't "end up in hospital" and seriously fools, please heed their message.

"Who has seen it?" the KKW Beauty mogul, 38, then asked, prompting a handful of replies from shocked social media users, including Teigen. In real life, people are blindfolding themselves and doing regular stuff in what's been labeled the BirdBoxChallenge.

The title refers to a literal box of birds that her character carries - the birds begin to chirp when the unseen evil approaches.

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Bird Box proved to be one of the most popular movies of 2018 and it was certainly one of the most talked about. Whether it's completing tasks or even just walking down the street or in their house, people are now documenting their experiences blindfolded.

And a bunch of other people took recreating the movie to an extreme.

Netflix claims Bird Box set a new record with 45 million accounts watching it in the first week it was released. The movie has also flooded social media with dozens of memes, and inspired a viral social media challenge.

"I was kind of shocked after looking for my Bird Box review on Friday to see the zone so flooded with memes nearly as if they had been pre-made, waiting in a folder on an intern's computer... ready to launch at 2:00AM ET", she tweeted.

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