Haas Unveils VF-19 Formula 1 Car And Brand New Livery

Haas 'confident we can beat Red Bull' says Storey

Haas 'confident we can beat Red Bull' says Storey

Perhaps one of the most exciting aspects of a new Formula One season is the auto launch, a new look at the sleek and mesmerising vehicles from each team is always enough to kickstart the F1 fever.

The American team has abandoned its traditional grey, red and black colour scheme in favour of the very Lotus-esque black and gold look of its new commercial partner British energy drink, Rich Energy. While the new livery was showcased on the 2018 show vehicle at the launch event in London, the team has released digital images of the VF-19 online showcasing its 2019 F1 challenger. The colours returned to F1 between 2011 and 2015 without the tobacco company's branding. Haas had previously raced in colours of white, red and black since entering F1 in the 2015 season.

Frenchman Romain Grosjean and Danish driver Kevin Magnussen will continue to race for Haas, who have never finished on the podium, as the team prepares for their fourth campaign on the grid.

"We have a bit more fuel, which is a nice thing", said the Dane, speaking at the launch on Thursday of Haas' 2019 contender. Our partnership with Rich Energy is another positive example of moving forward as an organisation.

"It's going to be exciting for us as a team to be the focal point of Rich Energy's marketing endeavours, as we go into both new and existing consumer markets around the world in Formula One".

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"We all know they have a very close alliance with Ferrari and I think we just need to make sure it's not too close".

Team principal Guenther Steiner said Rich's presence had turned up the pressure at a team that previously focused on promoting Haas's machine tools business. Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level.

After finishing eighth in the 2016 and 2017 constructors' championship, Haas improved to fifth despite early crashes and setbacks involving Grosjean.

Haas enjoyed its most successful season previous year, finishing fifth behind the well-backed Renault outfit, during which it confirmed its new title partnership. Ahead of next months season-opening Australian Grand Prix.

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